he Lumene philosophy is best described by its mission statement;
‘To enhance your beauty and vitality in every day life with the power of plants and minerals from the Arctic Nature.’
(Lumene: online 2011)
The Lumene ethos encourages natural well-being and provides a caring service which promotes the brands unique selling point.
The Lumene Company are driven by a strong sense of purpose and have ambitious visions stated in this quote;
‘Lumene will be a holistic beauty & wellbeing operator. We will be the market leader in Finland and a bold challenger in the Key Markets offering Arctic nature based skin care’ (Lumene: online 2011)
Lumene currently distributes its extensive product range in 13 countries and represents a moderate price level in comparison to some of their more prestige counterparts in their current market. The brand stands for a strong commitment to green and ethical consumerism with a strong fixation on the use of natural ingredients. The brand prides itself on its use of at least 80% natural ingredients sourced from the Arctic Circle, featured in Figure 1, combined with the latest technological innovations.
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