Finnish Heritage- Design

Lumene’s origins are important to its branding due to its merged unique and respected heritage with the products. Finland has recently been given the title, World Design Capital 2012 due to its strong links with design and its design district. A district created to corral many of the rising fashion, furniture and graphic entrepreneurs.

An example of this design intigrated into the UK is the inginious temprary pop-up restaurant and exhibition called Hel yes! in East London The event brings some of Finland’s world renowned designers to produce the unique perspective which undoubtedly comes from an immersion in both cultures. The event is a great means of exporting Scandinavian Design to the UK which could be imitated by the Lumene brand.

‘Our products are a means of exporting Scandinavian Design.’ Maija Olkkonen-Seppo design manager Lumene Group.

Lumene can utilise these great connections with design and innovation within its marketing and promotion generating a well respected and cool image.

With the UK’s naïve perceptions and connections with the culture and the country itself, the Lumene brand could bring something exciting and new to the UK skincare and cosmetics industry.