Perceptual Map

This perceptual map demonstrates the competition Lumene would have once entering the UK market. The map concentrates on UK brands which specialise in natural products and other well respected brands within the combined skincare and cosmetics market. There are both independent retailers such as Lush and The BodyShop and other brands sold in pharmacies, department stores and supermarkets. The closest competitors being Aveeno and Origins due to price ranges and natural aspects the brands share. Lumene sits comfortably being the top brand when natural ingredients is of concern within the mass market sector.